# Reveal Reach

> Reveal Reach ("Reveal Ad Library Reach & estimate Adspend") is a free Chrome extension for the Meta Ads Library (facebook.com/ads/library). It shows the EU reach that Meta publishes under the EU Digital Services Act on every ad card, sorts ads by that reach, estimates ad spend and creates a printable report for each ad. Free account, no usage limits. It is a free project by Pantheon (https://pantheon.ad), the ads intelligence platform for coaches, course creators, consultants and B2B services.

## What it does
- Sort by reach: ranks every loaded ad in a Meta Ads Library search by EU reach, highest first.
- EU reach on each card: the reach figure from Meta's EU transparency data appears on the ad card after analysis.
- Spend estimate: estimated spend = (EU reach / 1,000) x CPM x frequency, with CPM and frequency entered by the user. It is an estimate, not Meta's real spend.
- Ad report: one-click printable report with creative, EU reach, estimated spend, ad copy, headline, page name and, when Meta publishes it, the EU audience breakdown by age, gender and country.
- Stop anytime: results collected so far are kept.

## Limits
- Only ads delivered in the European Union have EU reach data. Ads that never ran in the EU show "No EU transparency data".
- Works in desktop Chrome and Chromium-based browsers.

## Privacy
- Free account (Sign in with Google, or email and password), managed with Google Firebase. Settings are stored in the browser (chrome.storage.local).
- Ad data is read inside the browser from the Ads Library page being viewed and is never sent to any server.
- Permissions: storage, activeTab, identity (only for Sign in with Google), content scripts only on facebook.com/ads/library.

## Links
- Chrome Web Store: https://chromewebstore.google.com/detail/reveal-ad-library-reach-e/jkjggmfgfefjfanaledimbbkblfhdgnm
- Website: https://www.transparencyads.com/
- Guide: How to see the reach of any ad in the Meta Ads Library (EU reach by hand or with Reveal Reach, spend estimate from reach, CPM and frequency): https://www.transparencyads.com/meta-ads-library-reach.html
- Ad spend estimator: free browser tool that estimates a Facebook or Instagram ad's spend in euros from its EU reach, with Pantheon's CPM by EU country and niche (converted from USD at the ECB rate of 23 October 2026) and a frequency: https://www.transparencyads.com/ad-spend-estimator.html
- Meta ads cost in Europe: estimated Meta (Facebook and Instagram) ads CPM in euros for 25 EU countries and 17 niches, by Pantheon, August 2025 to July 2026, with method and sources: https://www.transparencyads.com/meta-ads-cost-europe.html
- German / Deutsch: every page is also available in German, starting at https://www.transparencyads.com/de/ (guide: /de/meta-werbebibliothek.html, spend calculator: /de/werbeausgaben-rechner.html, costs: /de/meta-werbung-kosten.html)
- Spanish / Español: every page is also available in Spanish, starting at https://www.transparencyads.com/es/ (guide: /es/biblioteca-de-anuncios.html, spend calculator: /es/calculadora-gasto-publicitario.html, costs: /es/precio-publicidad-facebook-instagram.html)
- Privacy Policy: https://www.transparencyads.com/privacy-policy.html
- Terms of Service: https://www.transparencyads.com/terms.html
- Meta Ads CPM estimates by EU country and niche (CSV, by Pantheon): https://www.transparencyads.com/meta-ads-cpm-estimates-eu.csv
- Contact: support@transparencyads.com
- Pantheon: https://pantheon.ad/en